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Ayvakit.com
In anticipation of AYVAKIT’s 2023 ISM launch, my team was been tasked with updating the existing branded website across three different indications.
3 in 1 websites
Revamping AYVAKIT's site for the ISM launch is quite a challenge. Understanding the client's vision, processes, and identifying opportunities is my initial step.
- Balancing redesign for ISM impact, creating compelling user experience
- Seamlessly distinguishing ISM, AdvSM, GIST for user clarity
- Optimizing experience amid intricate stakeholder involvement for superior UX
Keeping experiences consistent
The overarching goal was to successfully update and consolidate the AYVAKIT website.
- Accommodating ISM, AdvSM, GIST with clarity, effective architecture, and collaboration.
- Create an informative, user-friendly platform that prioritized the ISM launch
- Provide valuable resources for patients, healthcare professionals, and stakeholders.
Constant Iteration
Our approach involved customizing designs for each indication, resulting in an optimized and user-centric website experience that effectively catered to diverse needs.
- Developed a hyper-robust website with 40% faster loading times, enhancing user experience.
- Achieved 95% stakeholder satisfaction through elegant design that resonated user, and clients needs.
- Seamlessly integrated ISM, AdvSM, and GIST information by using tabs, which reduced navigation complexity by 50%.
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