Shared Decision Making Tool

The You, Me + UC Shared decision-making tool was a questionnaire designed to help people with Ulcerative Colitis (UC) engage in meaningful conversations with their doctor about there ulcerative colitis.

Project Details

Timeline

3 Months

Services

Websites

Branding

Website

YouMe+UC.com

Challenge

Limited Time

It was critical for both HCPs and Patients to actively participate in this tool and the shared decision-making process.

How to prompt HCPs to initiate patient conversations effectively?
How to enable discussing treatment preferences and quality of life?
How to balance user-friendliness for patients with analytical depth for doctors?

Goal

Having A Productive Conversation

After stakeholder discussions, FCB realigned the UC tool to enhance HCP-patient communication, improve care, and reduce ineffective treatments.

Enhance HCP-patient communication for optimal UC care and treatment.
High cost of miscommunication. Need efficient HCP-patient info sharing.
Reduce ineffective cycles in uncontrolled condition through optimized treatments.

Solution

Relating to patients through Illustrations

Our solution was to create friendly, clean look using illustrations and Lottie animations. They elevate the experience, guide attention, and ensure coherence.

Boosted quiz completions by 46%, enhancing user confidence through engagement.
Shifted conversations to "quality of life" over clinical symptoms.
Empowered patients to explore remission's personal significance beyond clinical parameters.

Gallery